Since 2000, under the same ownership & mission - to provide the best Harley® experience for our customers. We are the Trusted Harley® Source!
Founded by HDMC® savior and founder of Harley® Financial Services, Steve Deli, and former Harley-Davidson®, VP of Global Marketing, Anne Deli.
Over 400® employees who are riders, living the lifestyle and dedicated to customer service excellence.
Growth Organization - Sister Companies: Laconia Harley-Davidson® (Meredith, NH), Wildcat Harley-Davidson® (London, KY), Pocono Mountain H-D® (Tannersville, PA), Rock-N-Roll City Harley-Davidson® (Cleveland, OH), Mad River Harley-Davidson® (Sandusky, OH), Adventure Harley-Davidson® (Dover, OH), and Rubber City Harley-Davidson® (Cuyahoga Falls, OH).
American Road Group was built on the foundation of brand loyalty, exceptional product selection, elevating the customer experience and embracing the Harley-Davidson® lifestyle all while running sustainable dealerships and retail locations. The umbrella organizationconnects each of our unique, locally managed Harley-Davidson® stores.
In 2000, Steve and Anne Deli purchased the Harley-Davidson® dealership in Orlando, Florida. Over the past twenty plus years, they have taken that entity and built it into one of the most successful and sustaining family of Harley-Davidson® businesses in the United States.
Their story did not begin there. Both Steve and Anne came into this venture with strong and iconic backgrounds in the motorcycle industry.
Steve Deli: In 1985, Steve Deli was the Managing Director at Dean Witter Reynolds in Chicago. He was asked by Harley-Davidson® Motor Company, which was then at the brink of disaster, to refinance the company. He not only accomplished that but continued to grow in his contributions to the company. In 1986, he led the IPO which gave HDMC the firm financial foundation to grow and prosper. Steve is attributed in the book "Well Made in America" as having saved the corporation. He went on to build a finance company with HDMC as a minority investor to provide consumer financing for Harley-Davidson® motorcycles. It's hard to think of a time when motorcyclists were not welcome in banks and financing for a motorcycle was nearly non-existent. Steve led and grew that company for many years. This same company is known today as Harley-Davidson® Financial Services. Following its sale to HDMC, Steve and his wife Anne Tynion Deli, took the leap into owning dealerships.
Anne Deli: Anne Deli was living her life in New York City, raising two small children when her Midwestern roots called her home. After having been hired by Harley-Davidson® Motor Company as a consultant to help define brand development outside the United States, she was recruited by its then president to return to her native Milwaukee, Wisconsin. She became the Vice President of Global Brand Management and Marketing, making her the first woman VP at Harley-Davidson® Motor Company. In this role, Anne was at the helm of the Harley-Davidson® brand at a pivotal time in the 1990's as sales were growing rapidly and expanding to a broader customer audience. Anne grew up with Harley-Davidson® in her blood. She lived in Milwaukee next to Bill Harley®, son of the founder of Harley-Davidson®. Mr. Harley®, whom Anne called "Shaggy Dog" because of his sideburns, frequently took her on rides in his side car through the neighborhood.
Today's vision of American Road Group is to be the leading Harley-Davidson® dealership group in the country, positioned to play a major role in the future success of Harley-Davidson® through superior rider satisfaction, setting the bar in motorcycle sales, service, merchandise and most importantly, the customer experience.
American Road Group's flagship dealerships: Orlando Harley-Davidson® (Orlando, FL), Laconia Harley-Davidson® (Meredith, NH and home of the longest running motorcycle rally in the country in Laconia Motorcycle Week), Wildcat Harley-Davidson® (London, KY), Pocono Mountain H-D® (Tannersville, PA), Rock-N-Roll City Harley-Davidson® (Cleveland, OH), Mad River Harley-Davidson® (Sandusky, OH), Adventure Harley-Davidson® (Dover, OH), and Rubber City Harley-Davidson® (Cuyahoga Falls, OH) are each iconic, world renowned and among the most desirable motorcycle destinations in the world. Their merchandise stores at Walt Disney World, Key West and elsewhere proudly present Harley-Davidson® merchandise in some of the most highly trafficked, accessible settings in the country.
American Road Group is made up of a leadership team and employee base committed to the Harley-Davidson® brand providing every customer a superior and authentic customer experience that exceeds expectations and sets the bar for what a Harley® - family should look and feel like.
Harley-Davidson® is not just a motorcycle; its a lifestyle. American Road Group is proud to be your Harley-Davidson® family.
Opens in new window
Opens in new window
Opens in new window